Quality on a worldwide scale.

A modest family business in bicycle repair launched Honda founder Soichiro Honda's passion with the mechanics and engineering of automobiles and motorcycles. Since then, Honda has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of subsidiaries and affiliates, Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines, scooters and even jet aircraft.

And even though Honda continues to redefine innovation, one thing remains the same—our founding principle. Respect for the Individual reflects our desire to honor the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Our belief and desire that each person working in, or coming into contact with our company, directly or through our products, should share a sense of joy through that experience is reflected in another set of long-held principles we call The Three Joys—The Joy of Buying, The Joy of Selling and The Joy of Creating.

Since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price for worldwide customer satisfaction. In addition, the company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

For more information about Honda Global visit world.honda.com.